Tools of the Trade Magazine
We were contracted to custom publish Tools of the Trade magazine. We immediately shortened the production time from eight to four weeks, which increased advertising sales by 40%. We worked directly with the production staff to create a new look for the publication that would heighten its appeal in the residential construction industry and with the do-it-yourselfers. We also worked with the editorial staff to create a new editorial structure that would deliver a high level of credibility among professionals in the industry.