Divot Communications
Divot Communications’ vision was to create a Vermont golf links card. The links card would allow the customer to play one round of golf at sixty Vermont golf courses for free or at a reduced greens fee during a single golf season. They also wanted to expand the golf links card into New York, New Hampshire, Massachusetts, and Connecticut. Divot charged us to form a magazine production department that would facilitate the expansion of the links card and golf magazines into the other northeastern states. We managed multi-publication design and production, advertising design and coordination, database management, and collateral design implementation.