National Insulation Association
The National Insulation Association is a not-for-profit trade association representing more than four thousand manufacturers providing products and service to industrial markets throughout the world. We were tasked to reach beyond the core membership and deliver the message of energy savings to a larger industrial construction audience. We refocused the editorial content of the trade journal and industrial construction resource guide to meet the expanded needs of the larger industrial facilities audience. We developed a database system that was designed to deliver expansive demographic profiles of the entire industrial construction industry.